Learners following this level 3 Apprenticeship on successful completion with gain a Level 3 Diploma in Social Media for Business.
This qualification consist of the following units and below is a brief overview and the learning objectives for each unit you will study.
Unit 301 - Principles of Social Media – To learn the fundamentals of social media marketing for a business including understanding how social media fits into the objectives and marketing of your business or organisation. How to select the correct social media tools for your type of business, and how to measure & monitor the success of using these different social media tools like Facebook and Twitter.
Unit 302 - Principles of Keyword Optimisation - To learn how to plan and implement keyword optimisation for your business website and your business social media apps like Facebook and Twitter for your business to achieve maximum optimisation to attract/engage with your customers/clients.
Unit 303 - Social Networking for business – To learn how to evaluate external social networking tools like LinkedIn, Facebook, & understand how to classify the audience of the potential customers of your business/organisation & how to use social media management tools.
Unit 304 - Using collaborative tools – To learn how to plan and manage and integrate multiple IT tools and devices to safely work collaboratively with staff in your business/organisation and with other businesses/organisations.
Unit 307 – Principles of Mobile Social Media for a Business – To learn to understand how mobile social media is used by organisations & business, what factors affect how you use mobile social media, learn how to create and distribute social media content, understand the use of location aware apps used by business and consumers.
Unit 308 – Principles of social media advertising and promotion – To learn how to plan and implement the use of digital vouchers for social media marketing purposes for your business or organisation.
Other Qualifications taught as part of the level 3 social media apprenticeship course are:
Application of Number Level 2 - You are exempt from needing to undertake this qualification as part of the course if you have a Maths GCSE grade C or above.
Communication Level 2 - You are exempt from needing to undertake this qualification as part of the course if you have a English Language or Welsh First language GCSE grade C or above.
Digital Literacy Level 2 – Everyone has to complete this qualification as part of the level 3 social media apprenticeship.